Validating an Idea in a niche market

This project was my first experience in UX Research. While I was interested in design for what I am passionate about - analog cameras, I patiently follow Design Thinking to explore and define the problem. However, after I defined the HMW Question, I felt something is wrong...


This project was inspired by a failed experience of purchasing a film camera from Kijiji. While I was doing my research on buying another one, I felt frustrated about how unstructured the film camera market is and how hard to get information on choosing and buying a good one.

Therefore, I started this project with my question:

"How might we help people make a wise decision on selecting and purchasing a film camera."

My Process

Rip The Brief

Some key question to explore the problem:

5 main themes for research:


Field Studies

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