Validating an Idea in a niche market

This project was my first experience in UX Research. While I was interested in design for what I am passionate about - analog cameras, I patiently follow Design Thinking to explore and define the problem. However, after I defined the HMW Question, I felt something is wrong...

Introduction

This project was inspired by a failed experience of purchasing a film camera from Kijiji. While I was doing my research on buying another one, I felt frustrated about how unstructured the film camera market is and how hard to get information on choosing and buying a good one.

Therefore, I started this project with my question:

"How might we help people make a wise decision on selecting and purchasing a film camera."

My Process

Rip The Brief

Some key question to explore the problem:

• Who is looking for film cameras?
• Why do people want film cameras?
• How do they find information?
• How do they find the available cameras?
• Where do they find available cameras?
• How do they make a purchase decision?
• What are the actual or hidden desires or needs behind their behaviors?
• What do they think and feel throughout the process?
• Are there any needs or desires not satisfied with the existing resources?
• What do they think and feel after purchasing or not purchasing?

5 main themes for research:

• Film Cameras
• Market Context
• User Profile
• Current Experience
• Tools & Resources

Research

Field Studies